A lot of people today are opting for new business ideas to earn more money and being their own boss. Business related to milk and milk products are always in demand. You can either opt for selling your own milk products or take a franchise of any renowned brand.
AMUL is one such brand. Started with the concept of Operation Flood, AMUL is a leading brand throughout the world, and gives employment to lakhs of people directly or indirectly. You can also take a franchise of AMUL, and start a business of your own.
Why you should start this business?
The plus points of this business are,
- Minimal and reasonable investment
- Assistance provided by Amul in storage, inventory management and distribution of its products.
- Large consumer market
- A brand that provides quality with affordability.
- Wide variety of products that ranges from milk products to Amul chocolates and icecream.
- quick management
- Inauguration support
- Subsidy benefits on equipment
Customers of AMUL
AMUL serves a variety of customers. Some of the target consumers of AMUL, that you would serve are as follows:-
- Restaurants and hotels
- Cafés
- Canteens
- Unorganised tea stalls and street food
- Households
- Bakery shops
- Fast food chains
- Dessert shops
- Retail grocery chains
- Supermarkets
- Sweet shops
- Online grocery stores
- Ice cream parlours
Documents required:-
You do not need a degree to open a franchise of AMUL. As an owner, you just require your Aadhar card, PAN card and your account details.
What would you require?
For opening an Amul’s parlour, you would require mainly these things:-
- Deep freezer
- Visicooler
- Milk cooler
- Pizza oven
- Equipment’s
- Mixer
- Cone handler machine
- POS Machine
- Proper space that ranges from 100 square feet and more depending upon what kind of outlet you are going to open.
Your Investment:-
Your Investment depends upon what kind of AMUL outlet you are interested in opening. For different outlets, you would need to invest differently.
| TYPE OF FRANCHISE | SECURITY DEPOSIT | APPROX. COST | EQUIPMENTS |
| 1. Amul preferred outlet | ₹25000 | ₹80000 | ₹80000 |
| 2. Ice creams scooping parlour | ₹50000 | ₹300000 | ₹ 150000 |
| 3. Amul unit at railway station | ₹100000 | ₹2.5-4 lakhs | ₹50000 |
| 4. Parlours at centre of excellence (COE) | ₹50000 | ₹2.5-4 lakhs | ₹50000 |
Your Marketing strategy:-
You cannot succeed in any business unless and until you have a proper strategy to beat your competitors in the race. For this, you will have to focus on your marketing strategy. Amul has its own marketing strategy.
- Advertising through TV commercials
- Newspaper promotions
- Use of social media
- Tie up with other brands.
- Discount offers.
Your Profit:-
You can easily earn a profit ranging from Rs 50000 to Rs 1000000 depending upon your outlet and location.
How to apply
You can apply for an AMUL franchise in mainly two ways:-
- Make a call on the toll unpaidnumber of AMUL. You can get the number from the official website of Amul. Express your to take up the franchise as per your financial capability.
- Fill up the application form, available on the official website of Amul and put up your query to take up the franchise.
