They say that beauty lies in the eyes of holders. But, it is a fact that each one of us want to make our appearance presentable, handsome or beautiful. Having a fair complexion, tall height and zero figure doesn’t assure the beauty of a person. Even a dark complexion with a beautiful heart can be groomed to win others’ heart.
So, if you are interested in beauty or grooming related business, you can open a beauty salon of your own or can take a franchise of any renowned beauty salon like that of Habib’s, Be U, One salon or any other.
The beauty salon business is full of opportunities. It is always in demand as even those, who prefer e commerce sites for almost everything, have to head towards a salon for their grooming, make up, hair cutting or even to get ready for some kind of party or function etc.
Today, we find salons and parlours in every corners of street. So, if you want to start your own salon and parlour, you will have to stand different from your competitors. If your services are liked by your customers, your parlour will always be in high demand and you will earn a lot of money.
So, through this article, we have tried to provide you some quick guidelines for starting your hair salon.
Prepare a Detailed Business Plan
Your first step towards opening a beauty salon should be to prepare a detail plan for your business. Your business plan should consist of every component like funding, marketing, market research, prices and discounts, products etc. You should also consider upon all key points like available funds, monthly rentals, interiors, products, target customers, return on investment and monthly income of the beauty parlour. So, before you prepare a business plan, conduct a thorough market research and analysis in your area. Also, analyse the prices and services provided to the customers by of your competitors.
Types of Services You can Provide
After you prepare your business plan, just think about what kind of services you want to offer to your customers. This aspect is important to consider as your salon’s style would depend mainly on the services that you have been planning to offer to your customers
There are various products and services available in the beauty industry. However, they are all specifically designed for one or more particular services, such as:-
- Spa centre
- Traditional beauty salons or a beauty parlour.
- Barbershop
- Reflexology centre
- Wellness centre
- Clinic for skin and hair
- Cosmetology centre
Location
It is very important to choose the area in which you want to open your beauty salon. This factor will play a crucial role in success or failure of your business. The location should be convenient for people. It should be easily visible and accessible. Do prefer to opt for a place where you can put a big hoarding of your salon’s name to invite the customers. Also, take a NOC from the concerned authority and do all the paper works properly.
Licenses and Permits
If you want to run a successful salon business in India, you must obtain a license from local authorities, especially the Municipal Corporation etc. You will need license and permits like GST registration, Business registration and License for trade from the local municipal authority.
Your Investment
You need to invest some money to start your salon’s business. Since, you will have to pay the rent of the place (if you have taken it on lease or rent), pay other bills like electricity, water and other taxes, buy beauty related products, renovate the salon and pay salary to your staffs, you need to have a good amount for investment. Your investment shall also depend on the services that you want to offer to the customers. You can use some savings of your own, ask some investors to invest in your business, make a partnership with someone and even take a business or ‘Mudra’ loan from any private or government bank.
Purchase Beauty Products
Beauty salons require a wide variety of beauty products. So, look for high quality products at an affordable cost. Also, while buying these products, make sure that you can arrange something special and different for those customers, who have a sensitive skin. You can also offer cosmetics to your customers, which will increase the revenue of your salon business. Some of these products are as follows:-
- Foundations
- Anti-aging products
- Eye liners
- Makeup palettes
- Styling creams and gels
- Lip gloss
- Eye shadow palettes
- Hair shampoo and conditioner
- Cleanser and moisturiser for face
- Body lotions
- Anti Hair fall oils and shampoos
- Anti dandruff shampoos and oils, etc.
The Menu and the Pricing
Once you are ready with the services that you are going to offer to your customers in the salon, design a fantastic service menu with their prices or charges printed on it. This menu card should be available to everyone who visits your shop. Don’t forget that the customers, who want to look good, won’t hesitate to spend money, provided they get the quality services of their choice. You can offer your customers discount also.
Hire Skilled Staffs
Once your salon is visited by customers, you will need more staffs to serve them, as nobody has a time to wait for long. More customers and more staffs mean that you would require restroom facilities as well, which would lead to higher rents.
So, work on hiring good and skilled hairstylist or beautician at good salary, as their efforts would help you in handling these expenses and earning more and more money
Marketing
There must be other beauty salons in your area as well, which might provide good service at an affordable rate to the customers. So, over here, your marketing strategy will play a great role. So, endorse your parlour. Circulate its menu card to different places by taking help of hawkers. Also, maintain a very good relationship with your customers by providing them quality services, as they are the ones, who would be waling advertiser of your salon. Also, take help of social media to advertise your salon. Offer some special discount to the customers, who reach you through these advertisements.
